{"id":104775,"date":"2025-09-01T07:58:32","date_gmt":"2025-09-01T07:58:32","guid":{"rendered":"https:\/\/bccci.net\/blog\/yiwu-factories-net-early-orders-for-world-cup-merchandise-2\/"},"modified":"2026-02-15T05:02:37","modified_gmt":"2026-02-15T05:02:37","slug":"yiwu-factories-net-early-orders-for-world-cup-merchandise-2","status":"publish","type":"post","link":"https:\/\/bccci.net\/bg\/blog\/yiwu-factories-net-early-orders-for-world-cup-merchandise-2\/","title":{"rendered":"Yiwu \u0444\u0430\u0431\u0440\u0438\u043a\u0438 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u0440\u0430\u043d\u043d\u0438 \u043f\u043e\u0440\u044a\u0447\u043a\u0438 \u0437\u0430 \u0441\u0442\u043e\u043a\u0438 \u0421\u0432\u0435\u0442\u043e\u0432\u043d\u043e \u043f\u044a\u0440\u0432\u0435\u043d\u0441\u0442\u0432\u043e"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"Content\">\n<figure class=\"image\" style=\"display: table;\">\n <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/img2.chinadaily.com.cn\/images\/202508\/22\/68a7c7f4a310851f44b72275.jpeg?w=1200&#038;ssl=1\" data-from=\"newsroom\" data-mimetype=\"image\/jpeg\" id=\"img-68a7c7f4a310851f44b72275\" \/><figcaption style=\"display: table-caption; caption-side: bottom;\">\n   People shop at the Yiwu International Trade Market in Yiwu, East China&#8220;s Zhejiang province, May 16, 2025. [Photo\/Xinhua]<br \/>\n <\/figcaption><\/figure>\n<p>HANGZHOU &#8211; Even with nearly a year to go before the 2026 World FIFA Cup, factories in Yiwu &#8211; the eastern Chinese city known as &#8222;the world&#8217;s supermarket&#8220; &#8211; are already churning out soccer balls, team jerseys and fan scarves for the tournament.<\/p>\n<p>Orders are rolling in, mostly from Mexico, Europe and the United States, transforming this hub of small-commodity manufacturing into a scoring zone for global demand ahead of one of the world&#8217;s most popular sporting events.<\/p>\n<p>Wu Xiaoming, general manager of Yiwu Aokai Sports Goods Co Ltd recently sealed a deal with a Mexican buyer who visited his store at the Yiwu International Trade Market. Wu&#8217;s company produces 4,000 soccer balls a day and has sold more than 700,000 so far this year.<\/p>\n<p>&#8222;We hardly keep any inventory,&#8220; said Wu, whose products are destined mainly for South America and Europe.<\/p>\n<p>Located in Zhejiang province, Yiwu has built a reputation for its ability to rapidly turn around themed merchandise for global events. Its speed, flexibility and volumes have made it a go-to source for international buyers.<\/p>\n<p>From January to July this year, exports of sporting goods and equipment from Yiwu jumped 16.8 percent from 2024 to reach a value of 6.78 billion yuan ($951.1 million), according to customs authorities. Shipments to the United States, Mexico and Canada increased 10 percent to total 1.88 billion yuan.<\/p>\n<p>At Yiwu Danasi Import &amp; Export Co Ltd chairman Wen Congjian showed reporters several fan jerseys designed for the 2026 World Cup, which will be co-hosted by the United States, Canada and Mexico, and said that each country has two to four designs.<\/p>\n<p>His company began applying for design patents early last year and has already secured 20, with another 10 pending.<\/p>\n<p>&#8222;The final teams haven&#8217;t been decided, but we have to prepare in advance,&#8220; Wen said. Jerseys for host countries and soccer powerhouses such as Argentina, France, Germany and Brazil are ready and have been sent to longtime clients for review.<\/p>\n<p>Local suppliers said that different markets have distinct tastes. European clients, for example, prefer single-function products in understated colors, while those in the Middle East favor more flashy gold tones.<\/p>\n<p>With the 2026 event expected to draw a massive global audience, demand for World Cup goods is especially strong. Liu Jiaqi, a sporting goods retailer whose stores mainly serve buyers from Mexico and Africa, said that orders have risen nearly 20 percent each month.<\/p>\n<p>To avoid intellectual property disputes, local trade groups and customs authorities are providing vendors with guidance on trademark protections related to the World Cup. An AI-powered assistant has also been launched to help companies look up information on rights quickly.<\/p>\n<p>For Yiwu&#8217;s manufacturers, the World Cup isn&#8217;t just about selling more products; It is a chance to break into new markets. &#8222;We have relatively few clients in the United States,&#8220; Wen said. &#8222;This World Cup is a great opportunity for us to expand there.&#8220;<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.chinadaily.com.cn\/a\/202508\/22\/WS68a7c7f4a310851ffdb4f7c0.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People shop at the Yiwu International Trade Market in Yiwu, East China&#8220;s Zhejiang province, May 16, 2025. [Photo\/Xinhua] HANGZHOU &#8211; Even with nearly a year to go before the 2026 World FIFA Cup, factories in Yiwu &#8211; the eastern Chinese city known as &#8222;the world&#8217;s supermarket&#8220; &#8211; are already churning out soccer balls, team jerseys&hellip;&nbsp;<a href=\"https:\/\/bccci.net\/bg\/blog\/yiwu-factories-net-early-orders-for-world-cup-merchandise-2\/\" rel=\"bookmark\">\u041f\u0440\u043e\u0447\u0435\u0442\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 &raquo;<span class=\"screen-reader-text\">Yiwu \u0444\u0430\u0431\u0440\u0438\u043a\u0438 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430\u0442 \u0440\u0430\u043d\u043d\u0438 \u043f\u043e\u0440\u044a\u0447\u043a\u0438 \u0437\u0430 \u0441\u0442\u043e\u043a\u0438 \u0421\u0432\u0435\u0442\u043e\u0432\u043d\u043e \u043f\u044a\u0440\u0432\u0435\u043d\u0441\u0442\u0432\u043e<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":104776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_4156156451339083_570227806386203":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[404],"tags":[],"class_list":["post-104775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulgaria"],"yoast_head":"<!-- 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