Smart first arrived in the country in 2009 and established itself in 12 Chinese cities. Its innovative urban mobility was an immediate draw for Chinese consumers. Since then, the brand has made its way to 77 cities via 143 outlets. According to Annette Winkler, global head for smart at Daimler AG, China has contributed considerably to the brand’s global success. “Smart loves China and China loves smart. It has inspired our team during the past five years,” Winkler said in an interview with China Daily. “We entered China in 2009, now our beloved country has become smart’s second largest market in the world. The high brand value recognized by Chinese consumers and our 60,000 smart owners makes us confident to try everything to develop the brand for future success.” The smart car’s iconic compact design and willingness to cater to Chinese consumers have been large factors in the brand’s success in China, Winkler says. “It’s a product perfect for urban mobility and the success is owed largely to tailor-made special edition models offered exclusively to trendy Chinese consumers.”