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China to nurture world-class timepiece brands

China aims to nurture five globally famed horologe brands through innovation in the next six years, it was announced Wednesday.

China will further boost sales of highend clocks and watches from one percent of total sales to three percent by 2020, according to the ministries of industry and information technology, finance and other watchdogs.

The government will focus on up intellectual property rights protection and engage in dialogue on international industrial standards to lift the quality and reputation of “Made in China” timepieces, according to the statement.

Switzerland, Japan and China dominate global production of clocks and watches, with the former two taking the lead in highend markets thanks to their established brands and technology.

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