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Tapestry Inc bets on China’s youth, chief growth officer says


Coach marks its seventh China International Import Expo (CIIE) participation by showcasing its iconic Tabby collection with 20 new SKUs and a customization bar at the eighth CIIE in Shanghai. [Photo provided to chinadaily.com.cn]

Tapestry Inc, the New York-based luxury goods group, highlighted its strong commitment to China’s young consumers at the 8th China International Import Expo (CIIE). Sandeep Seth, Tapestry’s chief growth officer and president of International, described China as “our biggest growth opportunity in the next three to five years.”

The group’s ambitious expansion focuses on deepening emotional connections with Gen Z, a strategy supported by Coach’s latest financial results which was released on Thursday. The brand reported its Q1 2026 earnings, revealing the addition of over 2.2 million new global customers, with Gen Z accounting for approximately 35 percent of these new customers, driven by strong demand from young consumers.

Tanks to chinadaily.com.cn

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