618 shopping festival reflects structural shift in China’s retail landscape
Staff members work at an express delivery sorting center in Taizhou, East China’s Jiangsu province, on June 17, 2026. [Photo/Xinhua] One of the country’s largest midyear e-commerce events, the June 18 shopping festival, or “618” as it is commonly known, highlighted this year a structural shift in the country’s retail landscape, moving decisively away from…









