Chinese brands in spotlight at Winter Olympics
Commuters take the metro at Duomo, Milan ahead of the Milano Cortina 2026 Winter Olympic Games, Italy, on Feb 5, 2026. [Photo/VCG] As the Milano-Cortina 2026 Winter Olympics concluded on Sunday, the increasing visibility of Chinese brands on the global stage highlighted a transition toward proprietary innovation and wider international endorsement within the high-performance sports…









