Lee Kum Kee’s first global brand campaign honors Asian cuisine, culture
A worker checks the packaging of oyster sauce bottles on a production line at a factory owned by Lee Kum Kee Group in Jiangmen, Guangdong province. [Photo provided to chinadaily.com.cn] As the Year of the Snake approaches, Lee Kum Kee Group, the Hong Kong-based food manufacturer, introduced its new brand positioning – “enabling superior experiences…









