Customers visit a Pop Mart store in Kuala Lumpur, Malaysia, June 18, 2025. [Photo/Xinhua]
KUALA LUMPUR – Chinese brands continue to widen their share of the consumer market in Malaysia, with strong and growing demand for a range of products from milk tea to designer toys.
Just a brief walk around the capital Kuala Lumpur, one can easily spot outlets of China’s beverage giant Mixue, milk tea chain CHAGEE, and Luckin Coffee — a leading Chinese coffee brand.
Cherishing food and beverages, Malaysians have flocked to these chains and flooded local social media channels with glowing reviews. Meanwhile, other items, such as Pop Mart — a popular Chinese toy company known for its blind box collectibles, particularly the Labubu character — are also rapidly gaining ground.
Besides the ubiquitous presence of Chinese-developed smartphones and other consumer electronics, these collectibles have become a global sensation, highlighting the strong competitiveness of Chinese-developed intellectual property (IP) in the open market, while also showcasing culture and creativity.
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