Hisense’s TV products have integrated DeepSeek’s large language models. [Photo provided to chinadaily.com.cn]
Chinese home appliance maker Hisense Group said it will continue to increase investments in research and development, bolster technological innovation and boost its brand awareness via sponsorship of major world-class sporting events.
The company has become the first official partner of the FIFA Club World Cup 2025, building on its seven-year relationship with FIFA.
By partnering with the international soccer event, Hisense is advancing its sports marketing strategy and expanding its presence in overseas markets. It has been a global partner for two consecutive FIFA World Cups and three UEFA European Championships.
The company has unveiled a 100-inch Mini LED TV equipped with its self-developed artificial intelligence-powered imaging chips. Its TV products have integrated DeepSeek’s large language models, offering more natural interactive experience for users.
Statistics from Beijing-based consultancy All View Cloud, or AVC, which specializes in home appliances, showed that the sales of home appliances in China reached 907.1 billion yuan ($124.9 billion) last year, up 6.4 percent year-on-year, hitting a new record high.
Tanks to chinadaily.com.cn
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