Columbia seeks stronger foothold in China’s outdoor market
Participants run along a mountain trail in Chongli, Hebei province, during Columbia’s hike party on September 13, 2025. [Photo provided to chinadaily.com.cn] Driven by growing interest in sports and outdoor activities in China, Columbia Sportswear Co, the United States-based outerwear, footwear and gear brand, plans to attract more young consumers within the country through immersive…









