Visualizing Ne Zha’s economic rise
A promotional ad for the movie “Ne Zha 2” in collaboration with Honor, a leading Chinese smartphone brand, on display at a shopping mall in Nanjing, Jiangsu province, on Feb 10, 2025. [Photo/VCG] Editor’s Note: The extensive promotion and merchandise surrounding “Ne Zha 2,” China’s highest-grossing movie, exemplify the growing influence of intellectual property (IP)…









