LEGO eyes growth in China with amplified brand outreach
The LEGO Formula 1 speed station on Nanjing Road in Shanghai. [Photo provided to chinadaily.com.cn] The LEGO Group is strengthening its long-term strategy in China with continued investments in product innovation, retail optimization and brand building, bolstered by the highly anticipated opening of the country’s first-ever LEGOLAND this summer. Niels B. Christiansen, CEO of the…









