Starbucks China maps expansion after Boyu JV, targeting lower-tier cities
Starbucks China launches “a store for each community” initiative on Wednesday. [Photo provided to chinadaily.com.cn] Starbucks China mapped out on Wednesday a three-year expansion plan following the launch of its joint venture with Boyu Capital, as the coffee chain seeks to accelerate growth in lower-tier markets and enhance customer experience through localized innovation. The partnership,…









