Nostalgia is a soothing balm for today’s consumers
When 24-year-old Li Xinyue was scrolling through RedNote on a lazy weekend afternoon, a vintage-looking moisturizing cream stopped her thumb as she scrolled. The tin was flat, palm-sized and round, decorated with bold red, black and gold flower motifs that whispered old-world elegance. Curious, she clicked through the reviews, and later that day, discovered the…









