Nestle aims to tap into high-quality coffee experiences
Nestle Coffee’s booth at Bakery China 2024 in Shanghai. CHINA DAILY Global food and drink company Nestle is doubling down on its coffee strategy in China, aiming to capture the growing appetite for diverse and high-quality coffee experiences among Chinese consumers. Jiang Haiying, senior vice-president of Nestle Greater China Region and head of the coffee business…