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Nescafé taps into cultural heritage and consumer trends with new product launch in Guangzhou

[Photo provided to chinadaily.com.cn] Coffee brand Nescafé recently teamed up with the Liede Dragon Boat team to host a dragon boat-themed carnival in Guangzhou, Guangdong province, part of the brand’s ongoing localization efforts to bond consumers with Chinese intangible culture heritage. By integrating the essence of traditional Chinese culture with contemporary consumption patterns, Nescafé is…

Dragon Boat Festival drives travel and consumption

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Dolby × BFA: Shaping the future of immersive storytelling

Beijing Film Academy (BFA) has officially become a Dolby Institute Academic Partner, the first and only Dolby Institute Academic Partner in China for both Dolby Vision and Dolby Atmos. This milestone was commemorated with a plaque delivery ceremony at BFA’s Haidian campus, attended by senior leadership from both institutions. Glenn Kiser, Global Head of Dolby…

Optics Valley rides rising wave of tech tourism

A new suspended monorail line is in operation in Wuhan, Hubei province. DU ZIXUAN/XINHUA WUHAN — The unique sensation of gliding above the city with a 270-degree panoramic view while experiencing the Optics Valley Photon suspended monorail in the city of Wuhan, Central China’s Hubei province, deeply impressed Mahdi Hameed. “It’s more than just a means…

Adhesives firm doubles down on energy storage

German adhesive solutions giant tesa is doubling down on China’s booming energy storage sector, leveraging its technical expertise and domestic investments to tap local markets that are transitioning from policy-driven growth to innovation-led competition, a senior executive said. “The energy storage sector is a super attractive market, which is very much driven by China. There…

Henan taps youths’ can-do spirit to spur local economy

In Houhe town of Neihuang county in Henan province, a team of volunteers designed a rural vitalization plan for Yuzhuang village, setting up a cultural and tourism station and an intangible cultural heritage (ICH) workshop, attracting 500 migrant workers back to work. Shi Qiuwen, Party secretary of Yuzhuang, was jubilant, saying: “Previously, all our young…

Transformative opportunities for MNCs

From left to right: James Zhou, chief commercial officer, head of food & feed solutions, and head of Asia, Louis Dreyfus Company; Stephen Buurma, managing director of Messe Frankfurt Asia Holding Ltd; Yin Zheng, executive vice-president, China & East Asia operations, Schneider Electric; Emily Cheng, vice-president of Valvoline Global Operations and general manager for China; Willie Tan, CEO of Skechers China, South Korea and Southeast Asia. [Photos…

Chinese EDA firm offers free access amid US chip software restrictions

Semiconductor chips are seen on a circuit board of a computer in this illustration picture. [Photo/Agencies] In response to recent US restrictions cutting off Chinese semiconductor firms from advanced chip design tools, Shanghai-based UniVista Industrial Software Group announced it will offer free trials and evaluations of its critical electronic design automation or EDA tools to…

Shanghai sees 20 billion yuan spending over Dragon Boat Festival

The view of Shanghai’s CBD is seen in this photo. [Photo/VCG] During the three-day-long Dragon Boat Festival ending Monday, Shanghai reported nearly 20 billion yuan ($2.78 billion) in total online and offline spending thanks to diversified consumption activities and promotions, according to official sources. Total expenditure made on online platforms and in physical stores during…

Slovenian appliance maker Gorenje celebrates 75th anniversary in Shanghai

Gorenje, a home appliance manufacturer originating from Slovenia, marked its 75th anniversary at Design Shanghai 2025. The celebration was attended by Slovenian Ambassador to China Boštjan Malovrh. [Photo provided to chinadaily.com.cn] Gorenje, a home appliance manufacturer originating from Slovenia, marked its 75th anniversary at Design Shanghai 2025 on Thursday, highlighting the brand’s growing presence in…