China’s retail sector heads into the ‘era of me’, says NielsenIQ
China’s retail sector is entering a critical phase of transformation, with growth in 2026 expected to hinge less on foot traffic, channel expansion or price subsidies, and more on brands’ ability to meet consumers’ personal, emotional and experiential needs, according to a new report by world’s leading consumer intelligence firm NielsenIQ. In its report, “Guide…









