E-tailers eye Europe to boost sales
The booth of AliExpress during an expo in Xiamen, Fujian province. CHEN XIAORONG/FOR CHINA DAILIY Chinese cross-border online retailers are strengthening efforts to expand into Europe to attract new customers and bolster sales, as cross-border e-commerce serves as an important driving force in bolstering the growth of China’s foreign trade amid external uncertainties. Eyeing the…