MNCs bullish on China’s consumption drive
From left to right: Michael Jiang, President of Zespri Greater China and APAC South; Denis Depoux, Global managing director of Roland Berger; Kelly Zhang, General manager of Bimbo China; Ginger Cheng, CEO of DBS China Editor’s Note: As China launches its 15th Five-Year Plan (2026-30), policymakers are strengthening coordination between the “Export to China” and “Shopping in China” campaigns.…









