Beyond EVs, electronics, more Chinese brands surge across ASEAN markets
Consumers gather at a Mixue store in Bangkok, Thailand, on March 21. Mixue is a Chinese beverage brand. PATRICK CHENGZHI WANG/LIGHTROCKET/GETTY IMAGES Chinese consumer brands are rapidly expanding across Southeast Asia, moving beyond electronics and electric vehicles into sectors such as beauty, food service and home appliances, according to a report by Euromonitor International. Its…









