Cinema revamps strategy to captivate Gen Z moviegoers
Visitors immerse themselves in the “Love and Deepspace” experience at Wanda Cinema in Taiyuan, Shanxi province, during the 2025 National Day holiday. [Photo provided to chinadaily.com.cn] As China’s box office and moviegoer numbers surpass those of previous years during this year’s National Day Golden Week, cinemas are diversifying their strategies to attract more viewers, particularly…









