Promising signs driving China’s new consumer trend
A woman browses dairy products at a supermarket in Shanghai, Sept 22, 2023. [Photo/VCG] China’s consumer confidence registered a recovery, while Generation Z buyers, aged 18 to 25, influenced a new shift in consumption trends, according to a report by McKinsey & Company on China’s 2024 consumer trends. According to the report, over two-thirds of…









