Bulgarian Chinese Chamber of Commerce seminar on 24 April 2015.

In recent years, the growth of e-commerce in China is largely due to favorable market conditions, including the increasing number of Internet users, the size of the country, convenient and inexpensive supply system, increasing consumer receiving and enjoying the comfort of shopping online, and all the benefits of e-commerce leads to growth in the Chinese retail sector.
China is the largest retail market in the world, as evidenced by these data from January 2014:

Bulgarian Chinese Chamber of Commerce