A series of events is being rolled out across Xuhui district in Shanghai to create immersive riverside night consumption experiences. [Photo provided to chinadaily.com.cn]
A series of high-profile events is enhancing immersive riverside nighttime consumption experiences in Xuhui district, following the launch ceremony of the 2026 Shanghai Summer campaign held on July 3 at the Shanghai West Bund ICEC.
The opening event connected riverside landmarks along the West Bund to deliver an integrated land, water, and air night tour experience, debuting a large-scale themed installation of the Minions IP at the Gate M West Bund Dream Center.
Tanks to chinadaily.com.cn
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