618 shopping gala pivots to value-driven consumption
Employees arrange imported products at a warehouse in Jinhua, Zhejiang province, on June 18. PAN QIUYA/FOR CHINA DAILY The 618 shopping festival, once dominated by price comparisons and heavy discounts, is increasingly being shaped by consumer demand for value, differentiation and lifestyle relevance, said experts. A survey released by iiMedia Research showed that 57.59 percent…









